Wednesday 10 April 2013

Relevancy 

If there is a rule that has to piss me on some blogs or sites PC, it is that the maximum number of outbound links to insert into the content. Worse! Limiting the number of sites in which to do so. 
Far be it from me to throw the stone to their owners, I understand perfectly, if they do not do this they find themselves riddled with links to content. A blogger friend also showed me an article recently that was offered to him, it contained a link to the homepage of the target site, and 11 links to deep pages of the same site .... no comment ... 

But do not forget that your outbound links provide relevance to your texts ...

What are the user and Google?They both enriching content useful want, they love it when the contents contain links that allow them to explore the topic further, deeper. 


Forget (some) SEO

Imagine two minutes you forget SEO. You decide to write a good article on a subject dear to your heart (randomly last essential thing came from Apple). Of course, you will apply to an inventory, develop your point of view, etc..

Pertinence

More importantly, to expand your article, you will probably see four or five sites, such as Apple to begin with, and why not a site for scholarship to see the variation of actions based on product releases. To continue, you will dig up an article on child labor in Southeast Asia is in the brand. 

You're probably going to see the pages of Steve Jobs and Steve Wozniak on Wikipedia. You'll take a look to see where is the 2066 Crist Drive in Los Altos on Google maps, etc.. Etc.. 

In short, you have gotten tons of info and you have the sources thereof. 

If you write your whole article and put links to these sources for visitors who want to know more about a specific point, you will make them happy, but more importantly, you'll make your page RELEVANT. 
Relevant in the eyes of users and in the eyes of Google ...But you're an SEO ... 

And as a disabled link, you make sure not to make links to these sources in your article, because they will make you lose your precious juice, the Grail, the pagerank! 

You and the owners of CP is your pagerank that interests you? Or receive visits?Plop-plop, it takes everything. 

Cépistes, bloggers, SEO, same fight. 

This means that the owner of CP or blog is being visited. In this way, there will click pubs. You SEO, you want to put links to your site on pages that pass the value to yours. 

Well for these pages send value, it must be relevant, and what is more relevant that page that links to its sources? What could be more relevant than a page that deals in depth content written by justifying additional links? 

So ideally: 
You SEO: Of course, you'll put a link to the page of your site on the latest Apple bazaar, but you will also make it to the website of the brand, to the site of exchange, to the biography of Steve, to google maps, etc.. 
You will then have created a super relevant page in which you have a link to you, and so what if others have some too. 

You Cépiste / blogger: 
Yes, the SEO has 6 links you paste in the article published in you, so what? There is only one that points to the site. Others, he has just made to give weight to the relevance value to your page, and you do not want? Visits do not interest you?

 Good image could send your pages to Google leaves you indifferent? 
In the process, if the SEO has not done, you can even add a link to another of your articles (internal networking) ... if it is relevant! 

Some like the others, stop being petty link. 

They say in what Google?

"Getting a link from a high PR page used to always be valuable, today it's more the relevance of the website's theme in regards to yours, relevance is the new PR"Either: Have a link from a high PR page was very helpful. Now it is the relevance of the site next to yours, relevance is the new PR. 


more info here: http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
 "Relevant outbound links can help your visitors""Thoughtful outbound links can help your credibility"Either: The relevance of outbound links can help your visitors - The outgoing links can enhance your well thought credibility " 

More info here: http://googlewebmastercentral.blogspot.fr/2008/10/linking-out-often-its-just-applying.html 

My advice to SEO 

To start, stop being nags! When you swing duplicate content, texts of 100 words that contain 15 links to your website, texts full of mistakes, do you think that a person who holds a CP or a themed blog will you publish? 

You waste their time. In their place, I'll have you banned for life, I grillerai you on my twitter account, my Facebook, my Google Plus account to the limit, I will send an email to your customer to explain that his agency was doing a pig my site is not a landfill. It probably subside in some right?My advice to bloggers, cépistes. 

Heave all Branquignols who do not know you offer the correct content. However, stop to fixate on the number of links. And especially to leave links to many different sites. Sometimes you content with a single link, and sometimes with another eight for the same number of words. So what? If the relevant content to help boost your traffic? 

SEO also help up the good work. Let them publish illustrative images, videos, properly set your sites for SEO can put an alt and a legend in its correct images. Set your WP to limit internal duplication, ensure that your site is fast avoiding to put 50 plugins. Basically, give them good tools, do know and you can be very demanding in return. 

The world bisounours does not exist. 

I know this is what you will answer me one another.Yet on my themed blogs I carrion, well that does not stop some SEO to woo me to post. Why? Because they know that I care for my support and that no one will véroler. So, I can be demanding, they are very happy because their links have value. 

I also know bloggers with whom I publish articles that contain a lot of outbound links. Because my content hold up, because I treat my writing, my pictures, because I realize their useful content, they let me do.Some examples: 

Here is a great article licked on "creator Le Corbusier". Of course, it has links to useful sites for both the person who wrote it, but not only. Not only will you learn probably a lot of things about this famous architect, but the lines of authority clearly reinforce the speech. The page is relevant in Google's eyes, she gets a visit and does not disappoint its visitors. Why would Google it to mess me about links? 

Another article here on "Swarovski" brand. Again, it has a link to the jewel blog which I have already told you, but not only. It is comprehensive, informative, helpful ... relevant! It contains other links that do not link to my blog, but are there to provide the useful information to the user. These links sit relevance of my article. Why would Google it devalue my link on this page? 

And elsewhere, to continue on this same example, my own article on Swarovski contains 4 external links that bring me nothing if not relevance. Coincidentally, this article is positioned in the second page of Google results in less than 15 days on the "Swarovski jewelry" query with a single BL (I'm a few others since). Among other facts because the links in the article endorse its relevance ... 

So I know you will tell me that in these examples, the articles are long, documented, they need a long editorial work. This is true. Unfortunately, my clients are not traced, I could not put other examples in shorter texts but operates on the same principle. 

But somehow, it is also thanks to these good articles that we're accepted among bloggers, and they let you do just what you want then. 

In conclusion 

Google has changed, also change your ways, change your rules.In SEO, the link is a great value in the eyes of Google, but all are not equal. So, make the link, but do it well! Ask the pages you have cajoled like yours. As a bonus, you'll then bloggers will offer themselves to new media because your reputation has preceded you. And then think about the natural look of your anchors (English) ...

Note that I am not saying that the mass linking does not work, but regularly, are you still of very good quality links on beautiful pages you have made beautiful and relevant ...A note of humor to complete this section and illustrate ...

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