Wednesday 10 April 2013
Remember
For web Mayans were planted, follow the Druid
This is a particular guide that I present today. Site designer, software, applications, developer and SEO by it there. Géric, better known by the nickname "Renardudezert" button here at all, as usual ... I let him speakPast 10 years, technological advances - on internet and what surrounds it - has been significant. Servers are more powerful, our connections are constantly improving and a multitude of tools facilitating the work we have seen during the day.
Although this progress has a positive impact on our daily work, it has also resulted in the neglect of many fundamental, that is what we will discover throughout this article.Back to the roots
Flow
Long ago, when the 56K limit revolutionized surfing, every second was precious cargo. Designing a website at that time required a real work of all kinds of optimization: optimizing images and source code. The sites were posted after checking 10 times the display was correct and also SEO optimizations. Imagine transferring an online site could take up to 1 H!
Servers and datacenter
At the same time, the processors had the same number of cores as a human being about 1. Hard drives Tera-Bytes did not exist, and Giga Byte cost is still relatively expensive. The wealthy could ask 1Gb RAM, see 2 for the first "big" dynamic sites.
It was not uncommon to charge you for bandwidth at the end of the month. Suffice to say that the bill could be salty for high traffic sites that require a server boosted and high bandwidth.
Development
We are in stammering and PHP dynamic websites is not yet in its heyday. The majority of sites are made dynamic ASP (yuck) and as you say that for once, the accommodation cost an arm.
You can imagine that CMS appeared a little later and the first versions were relatively resource-intensive.Just a little reminder:
WordPress 2003
Joomla 2005
Drupal 2001
At that time, a dynamic site, it was a flash site :) And considering connections, download Flash player was downloading a movie today. Fortunately, many of the magazines we bought (Joystick for not quoting) provided the player on their demo CD. But if you remember, the thing that turned in the playground at school and college.
SEO
We laugh today when we talk about meta tags keywords, placement of the keyword in the title tag, the text of the same color as the background or noscript tags, but the SEO already required research and zest diddle.
All these techniques have been developed after extensive testing to measure the impact on positioning.
The structure of the page, the mesh of the site and the content was already important.
Also note that as we have seen most of the sites were static and datacenter servers and did not have the technology today. Crawlers like GoogleBot and his friends were far less active today. It was therefore necessary to avoid crashing, because we could not talk to Google as we can do today (social networking backlinks a site very regularly crawl, Google Webmaster Tools, ping pong ...).Time
You are used today that everything goes quickly and your customers.
The marketplace on the design (templates, logo design, themes CMS) that everyone knows does not exist.Build a website from A to Z took time and customers knew. The budgets for the sites were not yet drawn down, if finally, but not as much as now.
Advice Druids for the future
Optimix
O-P-T-I-M-I-S-E-Z up your sites. Reduce the size of your images, use css sprites, avoid full HD 4096p background tearing: everyone has not the fiber!
Do not use ALWAYS CMS for your websites and know that there is not that CMS PHP / MySQL.
If you must use a CMS, really take the time to choose the most suitable for your needs, there are not that WordPress eh :)
Have a look here, there really is very little known good CMS.
Teknix
I could write a whole article on this subject, but I know that your eyes get tired and you expect the end of the article. Patience, it's coming soon :)
On the technical side, I will include development and system administration.Systemix
If you are on a shared server, not much to optimize, except one. Htaccess, some optimizations and enable caching whenever possible.
If you are a dedicated, please do not play small hackers because you just discovered the command line.
Dedicated servers are reserved for users with very good concepts in system. Advice, if you fancy having a dedicated tickles, grab an old friend or a Bécanne you install a VM, download a Debian (or other Debian but it is to begin with) and try your hand above .
If you manage your dedicated, remember to activate the modules that go (deflate, expires, headers), use gzip and Etag, and especially the load conf all these people in your config file, not a. Htaccess: all your sites will benefit.
Optimize your conf apache, mysql, php, varnish, ...
Develop ix
Friend developer, the procedural yes, it is, it works, but also think you look at new technologies, new languages, new frameworks. I know it is an investment in time when control his environment, but you will see that very often you will gain a lot of time later, and your code will be more agile (he not climb trees, but almost).
CAUTION, do not do me say that I did not say. It is better to master the procedural and hacking of the object.
Do not pump the code from right to left on the net without understanding how it. If you've already told
ONCE: "I do not know what it is this thing, but at least it works now" then stops the development or transfer the piece of code that you do not understand and made by the your own. It's like the bikers, you give a bad image of developers.
Seorix
To finish with SEO, I'll make a small list of myths, legends and advice because I feel that you just can not.ALWAYS operate the basicI say fundamentals, not techniques sioux (armor meta, hidden text, cloaking ...)a link was, is and will remain a linkIt is better able to manage 10 sites although 100 hurtDo not mix everything, some actions have impacts on positioning, other traffic, other on bothThis is not because it works for him it will work for youDe-tape it a bit of your daily positioning reportsCausing => do not change your site, do not put 301 in place if you just lost 10 placesUnlike all the other factors of this article, you are not comfortable with SEOThe first one that says the opposite in the comments, I have a challenge for you :)SEO takes time, whatever the color of the hatHa, and also, we do not care about the color of the hatEveryone started one day. Errors will be your best allies
Conclusion
In a society where everything is fast and or you are forced to be multitasking, take your time and concentrate on your projects.
The pre-production time investment will save you many surprises.
And most importantly, do not try to want to be proficient in several areas, find your "hearts". If you have the ability, do things further, do not go in all directions.
Sylvain thank you for giving me interpret his Harley to go turn Magny-Cours (Sylvain edit: And why not my toothbrush too :-)) and allowing me to post on his blog.
For web Mayans were planted, follow the Druid
This is a particular guide that I present today. Site designer, software, applications, developer and SEO by it there. Géric, better known by the nickname "Renardudezert" button here at all, as usual ... I let him speakPast 10 years, technological advances - on internet and what surrounds it - has been significant. Servers are more powerful, our connections are constantly improving and a multitude of tools facilitating the work we have seen during the day.
Although this progress has a positive impact on our daily work, it has also resulted in the neglect of many fundamental, that is what we will discover throughout this article.Back to the roots
Flow
Long ago, when the 56K limit revolutionized surfing, every second was precious cargo. Designing a website at that time required a real work of all kinds of optimization: optimizing images and source code. The sites were posted after checking 10 times the display was correct and also SEO optimizations. Imagine transferring an online site could take up to 1 H!
Servers and datacenter
At the same time, the processors had the same number of cores as a human being about 1. Hard drives Tera-Bytes did not exist, and Giga Byte cost is still relatively expensive. The wealthy could ask 1Gb RAM, see 2 for the first "big" dynamic sites.
It was not uncommon to charge you for bandwidth at the end of the month. Suffice to say that the bill could be salty for high traffic sites that require a server boosted and high bandwidth.
Development
We are in stammering and PHP dynamic websites is not yet in its heyday. The majority of sites are made dynamic ASP (yuck) and as you say that for once, the accommodation cost an arm.
You can imagine that CMS appeared a little later and the first versions were relatively resource-intensive.Just a little reminder:
WordPress 2003
Joomla 2005
Drupal 2001
At that time, a dynamic site, it was a flash site :) And considering connections, download Flash player was downloading a movie today. Fortunately, many of the magazines we bought (Joystick for not quoting) provided the player on their demo CD. But if you remember, the thing that turned in the playground at school and college.
SEO
We laugh today when we talk about meta tags keywords, placement of the keyword in the title tag, the text of the same color as the background or noscript tags, but the SEO already required research and zest diddle.
All these techniques have been developed after extensive testing to measure the impact on positioning.
The structure of the page, the mesh of the site and the content was already important.
Also note that as we have seen most of the sites were static and datacenter servers and did not have the technology today. Crawlers like GoogleBot and his friends were far less active today. It was therefore necessary to avoid crashing, because we could not talk to Google as we can do today (social networking backlinks a site very regularly crawl, Google Webmaster Tools, ping pong ...).Time
You are used today that everything goes quickly and your customers.
The marketplace on the design (templates, logo design, themes CMS) that everyone knows does not exist.Build a website from A to Z took time and customers knew. The budgets for the sites were not yet drawn down, if finally, but not as much as now.
Advice Druids for the future
Optimix
O-P-T-I-M-I-S-E-Z up your sites. Reduce the size of your images, use css sprites, avoid full HD 4096p background tearing: everyone has not the fiber!
Do not use ALWAYS CMS for your websites and know that there is not that CMS PHP / MySQL.
If you must use a CMS, really take the time to choose the most suitable for your needs, there are not that WordPress eh :)
Have a look here, there really is very little known good CMS.
Teknix
I could write a whole article on this subject, but I know that your eyes get tired and you expect the end of the article. Patience, it's coming soon :)
On the technical side, I will include development and system administration.Systemix
If you are on a shared server, not much to optimize, except one. Htaccess, some optimizations and enable caching whenever possible.
If you are a dedicated, please do not play small hackers because you just discovered the command line.
Dedicated servers are reserved for users with very good concepts in system. Advice, if you fancy having a dedicated tickles, grab an old friend or a Bécanne you install a VM, download a Debian (or other Debian but it is to begin with) and try your hand above .
If you manage your dedicated, remember to activate the modules that go (deflate, expires, headers), use gzip and Etag, and especially the load conf all these people in your config file, not a. Htaccess: all your sites will benefit.
Optimize your conf apache, mysql, php, varnish, ...
Develop ix
Friend developer, the procedural yes, it is, it works, but also think you look at new technologies, new languages, new frameworks. I know it is an investment in time when control his environment, but you will see that very often you will gain a lot of time later, and your code will be more agile (he not climb trees, but almost).
CAUTION, do not do me say that I did not say. It is better to master the procedural and hacking of the object.
Do not pump the code from right to left on the net without understanding how it. If you've already told
ONCE: "I do not know what it is this thing, but at least it works now" then stops the development or transfer the piece of code that you do not understand and made by the your own. It's like the bikers, you give a bad image of developers.
Seorix
To finish with SEO, I'll make a small list of myths, legends and advice because I feel that you just can not.ALWAYS operate the basicI say fundamentals, not techniques sioux (armor meta, hidden text, cloaking ...)a link was, is and will remain a linkIt is better able to manage 10 sites although 100 hurtDo not mix everything, some actions have impacts on positioning, other traffic, other on bothThis is not because it works for him it will work for youDe-tape it a bit of your daily positioning reportsCausing => do not change your site, do not put 301 in place if you just lost 10 placesUnlike all the other factors of this article, you are not comfortable with SEOThe first one that says the opposite in the comments, I have a challenge for you :)SEO takes time, whatever the color of the hatHa, and also, we do not care about the color of the hatEveryone started one day. Errors will be your best allies
Conclusion
In a society where everything is fast and or you are forced to be multitasking, take your time and concentrate on your projects.
The pre-production time investment will save you many surprises.
And most importantly, do not try to want to be proficient in several areas, find your "hearts". If you have the ability, do things further, do not go in all directions.
Sylvain thank you for giving me interpret his Harley to go turn Magny-Cours (Sylvain edit: And why not my toothbrush too :-)) and allowing me to post on his blog.
