Wednesday 10 April 2013

I would like to present today Annaïs working in white hat on a particular theme competitive, online pharmacy, especially on particularly difficult queries related to Viagra and other well-known spammers pills.

Where a link can be established, viagra vendors have often said Paul Sanches. But how to struggle in this world of bandits when as much as possible to meet the guidelines of Google was to instructions?


Remember though that this is possible, this blog is also very well positioned on the "sex viagra" query with this article.

So I interviewed Annaïs to better understand the universe and its practices. I also did a little analysis (published on JDN) of this theme with Lawrence.


Annaïs Hello, can you tell us who you are in a few words?

Hello! I'm Annaïs and I worked for two years for the site MyHealthCareDoc, UK online pharmacy based in

London. I discovered at the same time the joy of SEO, although blogger since I was 15, I had a very naive understanding of traffic, keywords that bring the traffic and the importance of links to other sites to generate new visitors.

In parallel with this work of digital marketing manager for the French market, I am a blogger on the subject of fashion for nearly three years. The web really like me and I always nose in the news related to the web and SEO.

To help us better understand your environment, can you explain the rules and constraints of the online sale of drugs?

MyHealthCareDoc The site was launched in 2004, from 2005 I believe European laws have changed a little and allowed the Europeans to buy prescription drugs from a European doctor for online consultation, if law of the country where consultation is placed permits. So, my company was able to start selling Viagra and

Cialis prescription the Germans, French and Italians began a consultation with our doctor through a medical form.

Today, online pharmacies can sell OTC drugs but still no prescription, although the teleconsultation is possible in France

.

When I have to do then talk about my site, or my top drug, it is difficult to accept the pill partners since the outset, I am considered "illegal". I also often hear "You do not seem very legal to me" as an excuse for refusal.

What are the guidelines that you receive or constraints that you set yourself not to lean towards black hat?

Before the first update of Penguin, frankly we did anything, but it worked. It was the heyday Remi Gaillard, doing anything one becomes anyone. Following this, our manager has left each country manager the responsibility of SEO and I suggested to my team a natural strategy for our site.

Namely, Penguin has put us on the mat violently.

So, we stopped the press releases, links to directories, Site wide links to foreign sites, comment links to sites of musicians, then any links as long as it was the dofollow .

It was initially focused on the content of the site that had to be redone, we stopped the dodgy backlinks and has focus on links from blogs, news sites, health magazine, and especially that of intexte link. And then ... It was assumed doors, and insults or blame. We managed to find some links, not much, and not necessarily that of Viagra but it made the difference with our competitors. Namely, in the viagra prescription market, is that 4 out of the market to be legal. Everything else, so 99% of SERPS are fake and are illegal.

So naturally, when they are penalized and that we were stopped and our rotten backlinks presented the new site (with beautiful internal links) was recovered on the second page for Viagra.

An update of our meta titles well before putting the "secure" the purchase on our site aspect, and we arrived on the first page and stayed for 2 months ...

What constraints do you have in terms of content production sites on which you work (legal, possibility of internal or external publications)?

In general, I avoid outright about the online pharmacy. I take a topic or in line with the theme of the site, write up a link above and, no less, on a product page or "condition" as "male impotence. "If we start saying that you can buy Viagra on its MyHealthCareDoc in an article a, the reader does not take us seriously and the webmaster does not trust us, if ever, in a first step, valid article. So we really keeps intexte link without paraphrase on our site.

After all, the vast majority of French, we are considered illegal, so as to focus on the link ...

Can you give us an idea of ​​the queries on which you fight (generic and long tail)?

When you launch a new site, actually we will first work on the Pull long as this is the only way to get traffic. It took two years to finally MyHealthCareDoc ranker Viagra on the front page, and it only lasted a year, between late 2009 and late 2010. Meanwhile, there was a time in the wilderness to finally re-ranker first page between September 2012 and January 2013.

In front of me I have all the Russian sites crééent hundreds of different sites then redirected to the main domain to sell their fake viagra pill to 1 euro. All these rankent through black hat and are penalized for each update. But other new sites are created and rankent again.

Moreover, the ranking of Wikipedia and Doctissimo first page of Viagra is not as old as you think.

So I try to make my product ranker on the "viagra" requests "viagra online" page "buy viagra" similar to its competitor Cialis, but it is a long battle to find a partner agreeing to have a "link viagra "on its website.Our only hope is the news, if in speaking in the news, then I can offer sites news content related to this news. 

But nobody talks about ...

Without revealing your whole strategy, can you tell us which areas of work you develop the most (linking, storytelling, partnerships, google news ...) outside the membership to enhance your traffic?

I will devote my time to the quality of content on the site and find links to quality sites. I spot webmasters forums, or I'll get them on sites sponsored articles. We also have a service release, but they also became afraid of any updates that Google may penalize their site to view our links and viagra company.Google news, it has never managed to be over. And partnership issues, big sites always close the door in his face.

Surprisingly, Twitter is a good way to find people who already speak of viagra in their articles ...

So be creative, we develop the graphics to get good info and a link. We also installed Tynt on our sites for good content is rewarded. My team is just as passionate as me about writing and we all love to write articles that provide something extra. We gain links through these articles are often cited as the source.

As blogger win with a link to good content that appealed this is a sacred consecration, and as SEO is a well-deserved victory!

I discovered the other day a link to my site on a blog well-known gender, dated from 2008. If I went to see the editor, she never answered my request link, then it has placed itself a link to an article about viagra from my site on his own. Make good content is also a good strategy backlinks.

I guess it is not easy to get a link on anchors as "Viagra" or "Cialis" in a blog comment. How do you convince webmasters to accept your links?


Question blog comment was completely stopped doing it. This was a lot in the past, and from what I see when I check my backlinks, links were validated mainly placed on sites more or less abandoned, and sometimes the comments were automatically validated. High class.


In contrast, we use a very small network of blogs this time, we use blog comments to gain backlinks to our own blogs. It is a strategy A + B = C, but this is what we can do!

Can you tell us a bit about your methods of competition?

When I analyze their backlinks, I get depressed. How do they manage to be on the front page with links to sites of mountain flowers or horse racing? Not to mention those that divert government sites or French online pharmacies to sell counterfeits.

We recently posted on our blog, a record of preventing the pirated to sell counterfeit Viagra sites. It's really creepy. (Http://france.euroclinix.net/blog/sante-masculine/piratage-pharmacies-danger.html)

The advantage is that they are penalized, but in the meantime, they steal my thunder!

When I leave my role as SEO, I'm just afraid for users that will fall on these sites and naively think buy generic viagra cost, and potentially ill. Trentaines of a French die each year because of it, anyway.According to you, there is still some way to go Google to effectively combat spamindexing?

Well it's clear! Following the first Penguin updates and company, you could still see sites like these there ranker in the first pages. It is clear that Google and others still have much work to do ...A Swedish colleague recently said that in any case, Google knows he will never win anything with Viagra PPC market, because of its status as a prescription drug and not advertising this type of product. Suddenly, he mocks our market because it will gain nothing in return. He can punish us, we will not buy their services links ...

In fact, last year, in the first page of results for "buy Viagra online", he bluntly suggested products related to the request by setting first, viagra counterfeit. Congratulations ...Finally, should you have any funny stories to tell us in your job?Although I come to describe a bleak and uncertain world, do SEO for Viagra, it's still pretty fun. We must be creative and bend the rules of art.

I managed to get last year a link to my page impotence camouflaged in an article on the practice of Kamasutra drive on the blog Emery Doligé. I sent him an email saying that I really liked her article just published and I have wanted to know if we could offer him an article for the gender section. It made me "go ahead, send the article, I'm generous today" and I published the article. I do not think he looked at what the link referred ... Good for me! (http://www.emerydolige.fr/les_instants_emery/2012/06/nouvelle-discipline-le-car-masutra.html)

Thank you Annaïs

Annaïs, thank you for this interview, and to better understand what we are talking, you have earned at least a link to the site for which you handle this difficult work. The site http://france.euroclinix.net/And in advance for your muddy ... No joke! I did not know Annaïs ordering on the site at least not yet ... :-)

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