Saturday, 9 March 2013
When
running a e-commerce site (or eCommerce, eBusiness), what to do to make
it more visible on search engines among all competitors?
The task has become even more difficult since the Panda update because if a commercial site contains a description of a product supplied by the manufacturer, its pages will be considered duplicate content, it will be penalized. But may respond to this threat.
Manual search engines gives the basics of optimization, common to all types of sites: for that content is indexed correctly and has the place it deserved rules apply.
Merchant sites are concerned first position on a keyword. This is something that depends primarily on the construction site. Primarily, the keywords must be in the title and subtitle, if any. It should appear in the content with synomymes and related terms to help clarify the context, as described in the article on the LDA.
Create a tree with subdirectories for easier navigation. If the site is already built without directories, you can make virtual directories with pages containing a list of items with a common theme.
A title meta tag containing a unique title that describes the page containing the keywords specific to it.
A more detailed description in the meta description. It is especially necessary if the page contains no text content.
Avoid duplicate content on different pages. If necessary, load Ajax dynamically so that it is not read by robots (do not hide in the page).
Generate an RSS feed that will inform regular customers of new products.
Its usefulness depends on the type of site.
This is just in case the other site to a perfectly complementary link exchange makes sense. For example, among a host that is not SEO, SEO and that is not hosting, both benefit from the exchange while providing relevant information to the visitor ...
You can suggest some link exchanges on forums. Then try to imagine your ad services that may be complementary to your business.
Obviously, these links should be limited in quantity and only on pages that can bring visitors.
We will then try to create an article that will be enough viral remarkable for the re-tweets and links in blogs.But how to create a viral item? It is the purpose of linkbait, the technique to produce pages which spontaneously generate links.
Other ways to get to know ...
To advertise on the car.
Make an Adword campaign.
A partnership with sites like eBay, Shopping.com (against payment).
Add the URL into the yellow pages.
The task has become even more difficult since the Panda update because if a commercial site contains a description of a product supplied by the manufacturer, its pages will be considered duplicate content, it will be penalized. But may respond to this threat.
Optimization
The first step is to optimize the site for search engines.
Manual search engines gives the basics of optimization, common to all types of sites: for that content is indexed correctly and has the place it deserved rules apply.
Merchant sites are concerned first position on a keyword. This is something that depends primarily on the construction site. Primarily, the keywords must be in the title and subtitle, if any. It should appear in the content with synomymes and related terms to help clarify the context, as described in the article on the LDA.
Certain rules apply specifically to sites with a list of products.
Provide access to all pages robots. To do this place a sitemap or links between pages.
Create a tree with subdirectories for easier navigation. If the site is already built without directories, you can make virtual directories with pages containing a list of items with a common theme.
A title meta tag containing a unique title that describes the page containing the keywords specific to it.
A more detailed description in the meta description. It is especially necessary if the page contains no text content.
Avoid duplicate content on different pages. If necessary, load Ajax dynamically so that it is not read by robots (do not hide in the page).
Generate an RSS feed that will inform regular customers of new products.
Its usefulness depends on the type of site.
Response to Panda Update
To prevent the content is considered poor, because it contains description of products mentioned on many sites, the webmaster must open its sites with reviews and comments by users.Obviously it will risk receiving negative feedback (sometimes even provided by suppliers of competing products), but it is better than having downgraded its website as a whole.And if he does not have enough visitors for these comments, it can add its own analysis of its products to be original content.
Promoting an e-commerce site
The second step is to make its site. First, you must get backlinks. But they do not come automatically, especially during the launch phase of the site,
Directories
Use of directories is the most direct way. It allows you to place keywords in the link anchor that will help situate what the site offers.Search preferably a specialized directory that can bring visitors.However directories refer only to the home page and not the pages of essential product sites. And you must also avoid the backlinks that do not contribute anything to your customers: the image of the site suffer.
Can we exchange links?
Do a link exchange with another site may have disadvantages. If the other site has a theme too far, this reduces the quality of the links. If it is too close, it tends to transfer any customer that is not more desirable.
This is just in case the other site to a perfectly complementary link exchange makes sense. For example, among a host that is not SEO, SEO and that is not hosting, both benefit from the exchange while providing relevant information to the visitor ...
You can suggest some link exchanges on forums. Then try to imagine your ad services that may be complementary to your business.
Obviously, these links should be limited in quantity and only on pages that can bring visitors.
Twitter and Facebook
The tweets and Facebook wall is a way to inform customers with the store or merchant site activity.
Viral Video
This trick is for companies who can afford large enough.
A video becomes viral when the link it spreads on the Web exponentially. Some examples in the article on Youtube.But it is easy to create a viral item. Article viral
The launch of a product can also take advantage of press releases, articles in a blog created to talk about website activity.
We will then try to create an article that will be enough viral remarkable for the re-tweets and links in blogs.But how to create a viral item? It is the purpose of linkbait, the technique to produce pages which spontaneously generate links.
Other ways to get to know ...
To advertise on the car.
Make an Adword campaign.
A partnership with sites like eBay, Shopping.com (against payment).
Add the URL into the yellow pages.
