Monday, 11 March 2013
In the mobile phone market is constantly changing, communication habits manufacturers are changing at breakneck speed International
fairs, such as the Mobile World Congress we propose here an account,
are the first to bear the brunt of these new habits Samsung, Sony, LG
and other HTC. Explanations.
For its 2013 edition, the largest exhibition in the world dedicated to mobile phones, the Mobile World Congress in Barcelona, has been revamped. If have stayed in the city dear to Gaudi, Miro and Cervantes, the event has still moved in a convention center (Fira) bigger and better arranged than the last. The organizers had then gathered all the ingredients to make a memorable edition. Unfortunately for them, there is still a variable over which they had no power: Ads manufacturers.
Major announcements made upstreamBefore the show begins, we already knew that the 2013 vintage would be pretty bland this view. Indeed, there is no longer any doubt that the strategy of manufacturers is now holding their own event to present their flagship models. This allows them to capture a greater media attention because their ads are not drowned in the deluge of press releases that struck the mailboxes during a media room. This situation is relatively recent since Samsung introduced the Galaxy S2 still in the MWC 2011. The Korean manufacturer has followed suit to Apple, with its famous precursor keynotes, since last year has since been followed by all the other renowned manufacturers. LG has introduced two versions of its G Optimus Pro a few days before the MWC 2013. Same for HTC with its One, unveiled just three days before the show. As for Samsung, it is still "worse" by distributing the press booth MWC invitations to the presentation of its Galaxy S4 ... part of a scheduled event barely a fortnight after the show. Where things go wrong for the Mobile World Congress, is that few manufacturers still take the time to make major announcements in the living room we did this year at CES in Las Vegas beginning of January. This is where Sony, Huawei and ZTE have formalized Xperia Z respectively, Ascend D2 and S. Grand
The additional range to subscribers missingAll these top models are undoubtedly those which give zest to a room, making it an unmissable event. Evil is even deeper for the MWC because besides these heads gondola supplements range have also largely ignores Barcelona. Of course, Nokia has introduced its Lumia 520 and 720, in addition to two models of ZTE Huwai and we will discuss a bit later. These new Lumia are not without interest, particularly with regard to their quality / price ratio. But we knew better to dream crowds. As for Samsung and LG, they just show smartphones already announced, sometimes several weeks ago, as pell-mell Galaxy Express and Cover X-2 and the Optimus Series II L and F. To be quite complete, note that Samsung still has cracked a tablet, the Galaxy Tab 8.0. The stand of the Korean manufacturer was also the spotlight on the slate with dozens of models on display. But again, this is not the kind of product that journalists move en masse around the world.
Move along, nothing to seeIn HTC and Sony, we do not even have the right to supplement range, recent or not. The first city has tried to introduce a pseudo-novelty: the Xperia Tablet Z. However, there is a product advertised for two months in Japan. The manufacturer is in fact merely reveal it would be available worldwide. There have been more breathless as outstanding. As for HTC, the Taiwanese was even more conservative since the stand was the pride of the One and only One. The same goes leading supplier of chipsets and processors such as Qualcomm, Nvidia, etc.. They made their major announcements at CES in Las Vegas and were content to show the products of their partners in action. Or at least that is how Qualcomm has made as many smartphones already offer its new Snapdragon chipset 600. Nvidia for Tegra powered devices were prototypes of four tablets.
An underlying trendAmong Chinese manufacturers, the situation is a bit more pleasing to the extent that there ZTE and Huawei each had at least one new product of interest. The Grand ZTE Memo is a good competitor and should form the Samsung Galaxy Note 2, while the Huawei Ascend P2 rather eyeing the Galaxy S3. But even if it is in the process of climbing the stairs four at the duo manufacturers has not the media notoriety sufficient to compensate for the total absence of news on other stands. And what about the total lack of Google, Microsoft and BlackBerry spans the show? The three companies were well represented at MWC, but they preferred to receive media and business partners in surrounding hotels, without investing in a stand. In the end, the real problem of Mobile World Congress and other international events of this caliber is not only the manufacturers do not want to see their major announcements parasitized by those of the competition, but also that they do not want no more be dictated by timing an event of this kind. The radius of the satisfactions, the organizers may always rejoice in the success of the conference and its Mozilla Firefox OS. A little thin for a living representing the alpha and omega of mobile media there are still 24 months. Of course, all the observations made here are limited to the impact of media MWC. Do not forget that this is only one of its facets. In fact, professionals are still moving mass and must say many interesting things behind the closed doors of the units of some stands. But mostly there then.
For its 2013 edition, the largest exhibition in the world dedicated to mobile phones, the Mobile World Congress in Barcelona, has been revamped. If have stayed in the city dear to Gaudi, Miro and Cervantes, the event has still moved in a convention center (Fira) bigger and better arranged than the last. The organizers had then gathered all the ingredients to make a memorable edition. Unfortunately for them, there is still a variable over which they had no power: Ads manufacturers.
Major announcements made upstreamBefore the show begins, we already knew that the 2013 vintage would be pretty bland this view. Indeed, there is no longer any doubt that the strategy of manufacturers is now holding their own event to present their flagship models. This allows them to capture a greater media attention because their ads are not drowned in the deluge of press releases that struck the mailboxes during a media room. This situation is relatively recent since Samsung introduced the Galaxy S2 still in the MWC 2011. The Korean manufacturer has followed suit to Apple, with its famous precursor keynotes, since last year has since been followed by all the other renowned manufacturers. LG has introduced two versions of its G Optimus Pro a few days before the MWC 2013. Same for HTC with its One, unveiled just three days before the show. As for Samsung, it is still "worse" by distributing the press booth MWC invitations to the presentation of its Galaxy S4 ... part of a scheduled event barely a fortnight after the show. Where things go wrong for the Mobile World Congress, is that few manufacturers still take the time to make major announcements in the living room we did this year at CES in Las Vegas beginning of January. This is where Sony, Huawei and ZTE have formalized Xperia Z respectively, Ascend D2 and S. Grand
The additional range to subscribers missingAll these top models are undoubtedly those which give zest to a room, making it an unmissable event. Evil is even deeper for the MWC because besides these heads gondola supplements range have also largely ignores Barcelona. Of course, Nokia has introduced its Lumia 520 and 720, in addition to two models of ZTE Huwai and we will discuss a bit later. These new Lumia are not without interest, particularly with regard to their quality / price ratio. But we knew better to dream crowds. As for Samsung and LG, they just show smartphones already announced, sometimes several weeks ago, as pell-mell Galaxy Express and Cover X-2 and the Optimus Series II L and F. To be quite complete, note that Samsung still has cracked a tablet, the Galaxy Tab 8.0. The stand of the Korean manufacturer was also the spotlight on the slate with dozens of models on display. But again, this is not the kind of product that journalists move en masse around the world.
Move along, nothing to seeIn HTC and Sony, we do not even have the right to supplement range, recent or not. The first city has tried to introduce a pseudo-novelty: the Xperia Tablet Z. However, there is a product advertised for two months in Japan. The manufacturer is in fact merely reveal it would be available worldwide. There have been more breathless as outstanding. As for HTC, the Taiwanese was even more conservative since the stand was the pride of the One and only One. The same goes leading supplier of chipsets and processors such as Qualcomm, Nvidia, etc.. They made their major announcements at CES in Las Vegas and were content to show the products of their partners in action. Or at least that is how Qualcomm has made as many smartphones already offer its new Snapdragon chipset 600. Nvidia for Tegra powered devices were prototypes of four tablets.
An underlying trendAmong Chinese manufacturers, the situation is a bit more pleasing to the extent that there ZTE and Huawei each had at least one new product of interest. The Grand ZTE Memo is a good competitor and should form the Samsung Galaxy Note 2, while the Huawei Ascend P2 rather eyeing the Galaxy S3. But even if it is in the process of climbing the stairs four at the duo manufacturers has not the media notoriety sufficient to compensate for the total absence of news on other stands. And what about the total lack of Google, Microsoft and BlackBerry spans the show? The three companies were well represented at MWC, but they preferred to receive media and business partners in surrounding hotels, without investing in a stand. In the end, the real problem of Mobile World Congress and other international events of this caliber is not only the manufacturers do not want to see their major announcements parasitized by those of the competition, but also that they do not want no more be dictated by timing an event of this kind. The radius of the satisfactions, the organizers may always rejoice in the success of the conference and its Mozilla Firefox OS. A little thin for a living representing the alpha and omega of mobile media there are still 24 months. Of course, all the observations made here are limited to the impact of media MWC. Do not forget that this is only one of its facets. In fact, professionals are still moving mass and must say many interesting things behind the closed doors of the units of some stands. But mostly there then.
